Google has rolled out a broad core algorithm update on 1st of August, 2018. Most of the websites have been hit by August update and trends can be seen on SEO Forums.
With the info from the Google, this specific core algorithm set to provide a better search experience to their end users.
We can relate this updates as Quality Updates and sites which has been hit by major updates can somehow bring their website ranking back to the previous position by following these steps.
- Content Upgrade
Here content upgrade relates to the shift in the behavior of users in response to the Keywords.
With time, content has to be revised.
How to upgrade Content:
Just go for the keyword in Google SERP and revise the top 10 links. You will get an overview how far the Keyword Searcher intent has been changed.
Then Act as per the new demand and match the searcher intent.
Note: If you are in the top 10 SERP and gather some data to go out for. Don’t change the content fully; it will cost your ranking.
- Product Listing
Most of the products which are available in USA are getting ranked in Google India.
Most of the searches are dominated by Big Players, just keep on working with uniqueness in the product by listing it in Product Description.
With time, the ranking will settle down.
- Domain Authority
The high authority website is dominating the Google Results. Just make a research for Content Strategy to acquire High authority backlink to compete. If your website is targeting specific niches then it would take a long time to acquire backlinks, but niches website rank fast when compared to Broad websites.